We help artists...
maximise their commercial revenue in China
About
Outwall is an agency with offices in both Beijing and London that provides infrastructure and services for artists looking to develop their presence in China.The Chinese market is unique - both in terms of its size, but also in terms of its structure and distinct local characteristics. For artists seeking to commercially develop there it can be daunting to deal with the many challenges it presents.At Outwall we have the local knowledge and the infrastructure needed to maximise your chances of success and to allow you to reap the dividends when you do.We have over 25 years of experience in working with artists across all genres and sizes handling their touring merchandise, ecommerce as well as music manufacture and distribution.
Touring Merchandise
Touring in China presents many challenges.Venue deals can be complicated or opaque, language barriers make communication difficult to western crews, and the payment systems are entirely different to the rest of the world.It's essential therefore to have a partner that's native speaking and with deep local knowledge and connections.We can provide a full touring support service inc projections, staffing, fiscal representation and payment terminals.We have a team of people throughout the country so can handle vending wherever your artist performs and we have relationships via our promoter operation with 90%+ of venues across China.Product is all made within China and we have a range of ethically produced garments that can be supplied to match your product overseas.The service is all wrapped up with speedy accounting and fast remittance of funds.
Touring Merchandise
Touring in China presents many challenges.Venue deals can be complicated or opaque, language barriers make communication difficult to western crews, and the payment systems are entirely different to the rest of the world.It's essential therefore to have a partner that's native speaking and with deep local knowledge and connections.We can provide a full touring support service inc projections, staffing, fiscal representation and payment terminals.We have a team of people throughout the country so can handle vending wherever your artist performs and we have relationships via our promoter operation with 90%+ of venues across China.Product is all made within China and we have a range of ethically produced garments that can be supplied to match your product overseas.The service is all wrapped up with speedy accounting and fast remittance of funds.
Ecommerce
Ecommerce in China has its own entirely unique ecosystem across multiple platforms, so a stand-alone Shopify store like elsewhere in the world is not going to cut it.Having run D2C campaigns for large global artists we were always frustrated by the problems catering for Chinese fanbases. Stores were difficult for them to access overseas due to local restrictions, payment was not always easy and orders when shipped from overseas warehouses would arrive damaged or not at all.We can build full ecommerce setups across all the main Chinese platforms inc T-Mall, Taibao, Wechat, etc. These are plugged into a local warehouse for dispatching to customers across the mainland ensuring that your Chinese fanbase is as well catered for as in other territories.
Music Production
Vinyl culture is growing in China as it is in the rest of the world however most physical releases never manage to make it into the country.Every physical music release in China needs a license and that involves translation and an application to the government. For most labels and distributors this is an impossible process to navigate however we can handle all of these processes with our local connections and experience. We can then manufacture both Vinyl and CDs through our factory partners and organise the sale and distribution across the country. We can also supply to the small (but growing) number of physical record stores.We are already partners with a number of labels and distribution companies and keen to set up further deals.If your artist also has touring plans then this allows them to have music to sell at shows which was previously only possible if the band were to bring physical stock in with them from overseas.
Music Production
Vinyl culture is growing in China as it is in the rest of the world however most physical releases never manage to make it into the country.Every physical music release in China needs a license and that involves translation and an application to the government. For most labels and distributors this is an impossible process to navigate however we can handle all of these processes with our local connections and experience. We can then manufacture both Vinyl and CDs through our factory partners and organise the sale and distribution across the country. We can also supply to the small (but growing) number of physical record stores.We are already partners with a number of labels and distribution companies and keen to set up further deals.If your artist also has touring plans then this allows them to have music to sell at shows which was previously only possible if the band were to bring physical stock in with them from overseas.
Who We Are
Outwall is a partnership of 2 companies - one based in China and one in the UK.
Showstart
Showstart (part of the Taihe Music Group) is not only one of the largest promoters in China (like Live Nation), but also the largest live performance ticketing platform in China (like Ticketmaster which has 90% of the venue market share).
Gallant Ltd
Gallant Ltd is a UK consultancy for merchandise services to companies worldwide. Operated by Paul Entwistle, formally of Kontraband (acquired by Sony Music) we have over 25 years experience of handling merchandise rights for some of the largest artists in the world.